Case study · Digital
Bistrot Delorme, a Nantes interlude.
An Art Deco bistro on place Delorme, in the heart of Nantes: from morning coffee to dinner, seasonal cooking made entirely in-house. We designed its online presence: website, photography, video and SEO.
The project
Bringing the neighbourhood into the dining room.
Taken over in 2021 by Patrice Ripoche and Yamina Alliot, Bistrot Delorme has kept the Art Deco charm of an old-time bistro: weathered banquettes, a pewter counter. In the kitchen, chef Rémi Delaitre works with fresh, seasonal produce.
The challenge: bring that warmth to the screen and turn every visit into a booking, from breakfast to dinner, for locals and international visitors alike.
A bespoke website, warm and fast.
A theme drawn for the house: full-screen slideshow, readable menu and wine list, one-tap Zenchef booking, gallery and contact form. Texts written for guests and for Google.
The soul of the bistro, in natural light.
An image library in warm, golden tones: the dining room and the counter, the chef's hands, the plates, the team and the owners. An editorial style, light retouching, images ready for the website, social media and the press.
Thirty seconds to make you hungry.
A short film with no voice-over: authentic cooking, a warm atmosphere, the produce. It plays behind the “Weekend specials” block on the website and on social media, to make people want to book right away.
100/100, on Google and in AI.
For those looking for a bistro in Nantes, a lunch special or a dinner on place Delorme: a fast website, well described and understood by search engines and AI assistants alike.
- Restaurant record readable by Google and AI: address, opening hours, menu, chef, booking.
- Menu and frequently asked questions described in structured data.
- Photos converted to WebP: 6.7 MB reduced to 1.4 MB, with no visible loss.
- An llms.txt file to introduce the bistro to AI assistants.