Case study · Digital
Le Cherche Midi, Italy as it is.
Since 1978, on rue du Cherche-Midi: fresh pasta made upstairs, charcuterie at the bar, great wines in the cellar. We designed its website, wrote its texts and took its photographs.
The project
An institution that never ages.
A family favourite, a canteen for colleagues, a lovers' bistro: Le Cherche Midi has been part of the Saint-Germain landscape for almost fifty years, open every day, lunch and dinner.
The challenge: bring this time-worn, generous atmosphere online, make people crave fresh pasta and big tables, and lead visitors to a booking.
The warmth of a trattoria on screen.
Burgundy red and wood tones, short navigation: the house, the menu, the gallery, booking and contact for groups and private events. Managed by the team to keep the menu up to date.
Writing the way people talk there, with their hands.
A warm, slightly offhand voice, in the image of the house: presentation, values (tradition, conviviality, indulgence), menu and descriptions for Google.
On y cuisine avec le cœur comme on y parle avec les mains depuis près de 50 ans. L'Italie dans son jus.
Pasta born in front of the lens.
The façade and its red awnings, the dining room, the team, charcuterie at the bar, fresh pasta coming out of the machine, plates on pink tablecloths: an image library for the website, social media and the press.
