Case study · Digital
Le Verbois, a starred family house.
A hotel with rooms and suites opening onto the garden, a Michelin-starred table, a family. We designed its online presence: website, photography, video and SEO.
The project
Making people want to come, before they even book.
Le Verbois is a family house in Saint-Maximin, in the Oise: a hotel with rooms and suites opening onto the garden, and the Michelin-starred table of chef Guillaume Guibet.
The challenge: convey the spirit of the place and lead visitors, in French as in English, straight to booking a room or a table.
A website driven by images.
A short structure that leads in two taps to the essentials: stay, book a table, give a gift. Designed for mobile first, managed by the team.
A bespoke image library.
Shot on site, in natural light: the family and the chef, the plates, the rooms, the suites in the garden, the dining room. The same images feed the website, social media and the press.
Feeling the house, in motion.
Short films that make people want to visit: the chef's hands, the rhythm of service, the calm of the suites. One format for the website, vertical formats for social media.
Found on Google and in AI.
For those looking for a Michelin-starred table or a quiet night near Chantilly, on search engines as in the answers of AI assistants.
- Titles, descriptions and key phrases written for every page, in French and English.
- Address, star, rooms and booking described in structured data, in both languages.
- Only useful pages indexed; a spam link campaign neutralised.
- Full security and integrity audit of the website.