Case study · Digital
Saint-Crescent, a house with three doors.
Chef Lionel Giraud's house in Narbonne: La Table, two stars in the Michelin Guide, La Cave à Manger, Bib Gourmand, and La Cave à Vin, 1,500 wines. We redesigned and optimised its website, took its photographs and built its recruitment module.
The project
Three doors, one way of seeing.
In Narbonne, Lionel Giraud brings together under one roof a fine-dining restaurant, a convivial table and a wine shop: La Table, two stars in the Michelin Guide, La Cave à Manger, Bib Gourmand, and La Cave à Vin with its 1,500 wines.
The challenge: fit these three houses into a single website, guide each visitor to the right door, and let them book, give a gift or apply in just a few taps.
Lionel Giraud
After the kitchens of the Crillon, the Ritz and Michel Guérard, he came back home to Occitanie. First Michelin star in 2005, Gault&Millau d'or in 2018, second star in 2020.
One website, three doors.
The redesign brings the three houses together in a single journey: each has its own page, menus and opening hours. A single entry point opens TheFork booking for the right restaurant, and gift boxes can be ordered online.
From the lagoon to the plate.
The chef by the salt lagoons, almond trees in bloom, sauces poured at the table, the dining rooms of La Table and La Cave: a series shot on location, feeding the website, social media and the press.
Lighter, better understood.
For those looking for a starred table in Narbonne or a wine merchant in the Aude: a lighter website with optimised images, described for Google and understood by AI assistants, in three languages.
- Records readable by Google for La Table, La Cave à Manger and La Cave à Vin: address, opening hours, chef, distinctions.
- Images converted to WebP and loaded on demand.
- Title and description written for every page.
- Alternative text describing every image.